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  • Who we are > Innovations


    2006

    SPB expands its leisure offering in France by offering the first insurance policy covering all wedding-related services, “Destination Mariage”, available online.


    2004

    SPB accompanies the deregulation of utilities in France by offering power-related insurance cover (boiler assistance, electrical insurance etc).


    2000

    A strategic turning point for SPB, which branched out from the banking sector, both in terms of products and distribution channels. SPB offers the first insurance policy covering Internet purchases in France, and insures mobile phones and devices.


    1998

    Launch of direct marketing programmes designed to “thank” banking customers. A concept SPB imported from the United States.


    1990

    SPB extends its covers for bank card theft and fraud, and offers protection payment instruments and purchases.


    1986

    SPB is selected as a travel insurance provider by the Carte Bleue Group for the VISA Premier card. Today, 3.5 cardholders benefit from an insurance package that has since been significantly enriched.


    1984

    With the sharp rise in the unemployment rate, SPB launches redundancy insurance for borrowers - a first in France.


    1972

    SPB  creates the first death and disability cover for bank card holders.


    1965

    The first product, the first success: bank balance insurance in case of accidental death. SPB thus underwrites the first insurance policy distributed though banking networks.